What We Do
Sutton Hill serves as an extension of staff for private equity firms who prefer to maintain a lean organization. Our mission is to bring large cap LP relations capabilities to the middle market. Sutton Hill brings market intelligence that only comes with high frequency interactions with the LP community.
Sutton Hill was founded in 2014 as a consulting firm focused solely on outsourced investor relations and fundraising support. The firm is led by three senior professionals with deep experience in direct investing, in-house investor relations, and LP advisory.
While we work with GPs of all sizes, most clients fall within two categories: (1) first-time funds who have yet to hire investor relations in-house, and (2) established managers who prefer not to use a placement agent. We work with clients who embrace a “continuous fundraising” mindset.
Limited Partners are overwhelmed with choice, therefore, private equity firms need to continuously reinforce the value they are delivering to investors.
Suite of Services
- Marketing materials
Ensure that investor presentations, annual meeting presentations, private placement memorandum (PPM), quantitative data files, and standard questionnaires are on par with those of the most successful private equity firms at raising capital.
- New investor introductions
Target, approach, and arrange meetings with potential investors, including endowments, foundations, pension plans, insurance companies, family offices, wealth managers, and sovereign wealth funds.
- Fundraising assistance
Project management for due diligence processes, including development of standard questionnaires, case studies, and other data room materials, including setting up the dataroom itself. Sutton Hill will take on the “heavy lifting” of responding to incoming ad-hoc requests, questionnaires, and quantitative spreadsheets.
- Brand building
Build and maintain firm website, execute branded email campaigns, liaise with institutional investor press, and attend LP conferences as a marketing representative of the GP.
- Ongoing LP relations
Ensure that investor matters are handled in a timely and thorough fashion; review on-going investor correspondence for clarity and message consistency; plan and schedule existing investor updates and quarterly calls; co-investment syndications; and pro-active engagement with potential LPs in-between fundraises.
"A GP struggling to convince existing LPs to invest in their next fund will likely struggle to convince new LPs, accordingly." - Preqin